Analytics that inform the next decision
Get the subscription metrics your team actually checks each week — MRR movement, churn reasons, LTV by cohort — pulled from Shopify data and the reporting tools you already pay for.
Workflow area
Real-Time Revenue Metrics
Monitor your subscription business health with live MRR, ARR, and growth rate tracking. Visualize revenue trends, seasonal patterns, and performance against targets. Automated calculations for expansion revenue, contraction, and new customer acquisition metrics.
Delivery focus
Advanced Churn Analysis
Identify churn patterns before they impact revenue. Cohort analysis, churn prediction models, and risk scoring help you proactively retain customers. Segment analysis reveals which customer groups are most likely to churn and why.
Workflow area
Customer Lifetime Value (LTV)
Calculate and track customer lifetime value across segments, plans, and acquisition channels. Understand which customers drive the most value and optimize acquisition strategies. LTV/CAC ratios and payback period analysis for informed growth decisions.
Delivery focus
Cohort & Retention Analysis
Track customer behavior over time with detailed cohort analysis. Monitor retention rates, engagement patterns, and revenue per cohort. Identify successful onboarding strategies and optimize customer journey for maximum retention.
Workflow area
Automated Reporting & Alerts
Stay informed with automated daily, weekly, and monthly reports. Custom alerts for key metric changes, revenue milestones, and churn warnings. Scheduled reports for stakeholders with customizable metrics and visualizations.
Delivery focus
Revenue Recognition & Forecasting
Accurate revenue recognition for subscription businesses with deferred revenue tracking. Predictive forecasting models help plan growth and identify opportunities. Scenario planning tools for strategic decision making.
What we help you set up
The reporting patterns we've found most useful for Shopify subscription businesses — implemented in the tools you already use.
Subscription metric definitions
Agree on how MRR, churn, and LTV are actually calculated for your business, so every report uses the same numbers.
Churn reason tracking
Capture cancellation reasons in a structured way so you can tell voluntary, passive, and involuntary churn apart.
Scheduled reports
Weekly and monthly reports delivered to Slack or email, pulling from Shopify data plus your BI tool.
Cohort retention views
Retention by signup month, plan, and acquisition source — the segments that actually drive decisions.
Revenue recognition handoff
Export deferred-revenue and recognition-ready data to the finance tool of record (NetSuite, QuickBooks, Xero).
Operator dashboards
Build the dashboard your operators open daily — not a 50-widget wall that no one reads.
How reporting gets implemented
No custom analytics platform. We use your Shopify data, your BI tool, and a documented definition of each metric so the whole team reads from the same numbers.
Shared
definitions of MRR, churn, and LTV your team agrees on